Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

In one of the strangest corporate pivots in recent memory, data analytics company Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a "very temporary" spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief People Officer.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.