Ford scraps fully-electric F-150 Lightning
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The move comes as a response to the Trump administration’s waning support for electrification and a weakening consumer market.
The end of the best-selling electric pickup truck is here: Ford is pulling the plug on the F-150 Lightning by the end of the year. It’s not dead dead, but the next version of the Lightning will be an extended range electric vehicle, known as an EREV. Ford is positioning it as the “next-generation.”
Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up.
Desperate to catch up with Chinese automakers, Ford is redesigning its fleet with a Silicon Valley-style team. Is it too late?
Korea's SK On exits Ford joint venture as EV demand wanes, shifting focus to energy storage while leaving Ford holding key battery plants
Ford opened orders for the Bronco EV last month with pre-sale prices starting at RMB 229,800 ($32,300). Although it is available with a fully electric (EV) powertrain, it’s also offered as an extended-range electric vehicle (EREV).
SK On said it's made an agreement with Ford to exit their electric vehicle battery joint venture in Kentucky and Tennessee.