For years, we’ve heard about a mythical top-flight device called the iPhone Ultra. It looks like 2025 could be the year it becomes real.

If the phone previously known as the iPhone 17 Pro Max does indeed get a name change, it would be the first Ultra phone released by Apple – though it has already used the Ultra label for some of its Apple Silicon chips, and of course the Apple Watch Ultra series.

Apple announces updates to its smartphone lineup every autumn, but the company often has a hard time keeping the details under wraps. Ahead of the official unveiling of the iPhone 17, we've already heard quite a few hints about what may be in store.

If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of

Apple may introduce the iPhone 17 Ultra in 2025, potentially replacing the Pro Max model. Leaks hint at exclusive high-end features and a major lineup shift.

If the iPhone 17 lineup looks unlike any other series Apple has unveiled, wait for this rumor, as an iPhone 17 Ultra could be coming.

Apple’s Pro iPhones are the gold standard for tech enthusiasts, and with the iPhone 16 Pro already flexing its muscle since September 2024, eyes are turning to

This isn’t the first time we’ve heard about an iPhone Ultra. In previous years, some sources suggested that Apple was considering releasing an even more premium—and expensiv