This week's possible name leak suggests the state's new NHL team may be called the Utah Mammoth, a nod to the Ice Age giants that roamed the region over 10,000 years ago. The big picture: The Utah Hockey Club's official team name and logo could help establish its brand and identity,

Utah captain Clayton Keller indicated back in September that the franchise was leaning toward the nickname Yeti, but team owners Smith Entertainment Group dropped pursuit of the name after running into trademark issues with the cooler brand.

Utah Hockey Club center Nick Schmaltz celebrates a goal with center Clayton Keller against the Nashville Predators. / Steve Roberts-Imagn Images The NHL's newest expansion team, the Utah Hockey Club,