Alan Pergament: Nielsen, ComScore rate local viewership of Super Bowl very differently
The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t understand why their favorite shows don’t get higher ratings questioning how viewership is documented.
Nielsen: Eagles-Chiefs Super Bowl Was Viewed by Record 182.8M Viewers on TV, Streaming
The NFL's broadcast of Super Bowl LIX on Fox set a new viewership record thanks to the addition of streaming figures. On Tuesday, the NFL announced that Nielsen adjusted its reach methodology to include streaming and determined that the Big Game between the Philadelphia Eagles and Kansas City Chiefs scored a record 182.
The success of The Night Agent is apparently not a one-season phenomenon. The Netflix thriller recorded its biggest week to ...
The new deal includes measurement for all Paramount platforms, including national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has also agreed to ...
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While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...
Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...
As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big data + panel” measurement, ad-supported streaming platform ratings and the ...
It has also won accreditation to use first-party data from various media outlets in calculating its ratings. The fracas between TelevisaUnivision and Nielsen is surprising, because Speciale has in ...
Confused by golf's onslaught of numbers? Here's a handy dictionary to help you make sense of when - and why - to care. The ...
Netflix’s Jamie Foxx-Cameron Diaz thriller Back In Action landed the top spot this week with 1.5 billion minutes viewed, ...
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