I could not decipher one sentence, phrase, or even word from his songs, nor could I distinguish any hint of a tune or beat. I could have performed his simple, repetitive body movements. I saw no one on stage with any talent such as the backup and cameo performers.

Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

Pulitzer-Prize and Grammy winning rapper Kendrick Lamar was the headlining halftime performer at Super Bowl 59 in New Orleans on Sunday. Lamar was joined in the performance by frequent collaborator SZA.

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

Kendrick Lamar took the stage on Sunday night to perform his biggest hits at the Super Bowl LIX halftime show.

From the songs he performed to the surprise guests, here's what you need to know about Kendrick Lamar's Super Bowl halftime show

Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.

Kendrick Lamar’s halftime performance at Sunday’s Super Bowl was the most-watched in history, with more than 133 million people tuning in — and it also may have been the most uncompromising. In a slot that every previous artist has reserved mostly for greatest hits,

Salutations!,” the actor Samuel L. Jackson dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show.