The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

MEGA STARS: Freedom and self-expression have always been at the core of the Dsquared2 brand. With their spring 2021 advertising campaign, Dean and Dan Caten accented those values by tapping a large, ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital advertising industry is turning into an anti-competitive environment controlled ...

If you told me five years ago that advertising could save the so-called "open web," I wouldn't have listened. But this week, at Collision 2021, I did just that, lining up a virtual chat with Collision ...

Worldwide spending will reach $657 billion thanks to a record gain of 14 percent, while the U.S. will record its strongest growth rate in 40 years, according to Magna. By Georg Szalai Global Business ...

Alphabet, parent company of Google, released its earnings report yesterday for its fourth quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of ...