A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down on her partnership with Absolut to release a cocktail kit celebrating her ...

Madonna might be hoping that her new album, Confessions II, sells as quickly as her collaboration with Absolut Vodka.

Madonna's latest album rollout features smart partnerships with brands like Absolute, Grindr, and Mr. The Absolute Icon ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Paris Hilton is joining the “Wicked” mania for a good cause. The socialite is the star of Absolut’s new campaign, which celebrates the upcoming release of “Wicked: For Good” with a limited-edition ...