"We'll be right back after this commercial break ..." Super Bowl 59 weekend has arrived, which means all the buzz surrounding the iconic breaks in action—set up by that anticipated eight-word cue—will ...

Below are the guidelines brands and agencies must follow to submit a commercial for Super Bowl LIX. The 2025 ratings are tentatively scheduled to open on Wednesday, February 5, 2025, at noon ET. If ...

“First Delivery” commercial grabs the reins as champion of this year’s competition USA TODAY Ad Meter panelists rated ads from February 5 to February 10 (1:00 a.m. EST), resulting in over 173,000 ...

Before you know it, the breaks in the action will headline advertising's biggest stage on Super Bowl Sunday. With that, it's an early welcome to the 2026 USA TODAY Ad Meter ratings. To help kick ...