Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Google has quietly rolled out feed placements in AdWords, allowing advertisers to purchase ads within specific RSS feeds. To purchase the ads, advertisers need to first choose to advertise on the ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

If you represent a nonprofit organization, I hope by now you've applied for a Google Grant for Google AdWords. Started in 2003, the Google Grant provides nonprofits with $10,000 or more of free clicks ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

Advertising is one incredibly complicated industry that, at times, works almost directly with supply and demand. One incredible simulation of the practically inundating world of advertising is the ...

One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends ...

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have ...