What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

See Part 1 of this article here. Other Considerations When Building Your Landing Pages to Increase Conversion When building your landing pages, you need to ensure the pages generate a high conversion ...

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...

Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Article Share I think it’s clear that the hot concept of the year has been that audiences are more important than keywords.

Automated Rules have made it a lot more accessible for math savvy or other bright AdWords managers to set up a complex set of rules that can manage the bidding process in an AdWords campaign. Setting ...

Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

A WebmasterWorld thread has one AdWords advertiser sharing his experience going through the decision making process of allowing a Google employee to set up a new AdWords campaign for free and see how ...

When pay-per-click (PPC) advertising first appeared during the final years of the last millennium, those of us who jumped in early were enchanted by the elegance of the process. E-commerce is a ...

Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites are ...

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local ...