They simply click the highlighted "Accept All Cookies" option and continue with their browsing, thereby giving away their privacy. Before diving into the problem with "Accept All Cookies," it's ...

Google previously announced a plan to scrap cookies from its Chrome browser. Solen Feyissa/Unsplash In an unexpected turn of events, Google announced on Monday (July 22) that it will not phase out ...

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

Publishers and agencies have a ton of questions for Google about its decision not to unilaterally drop third-party cookies on Chrome. And Google can’t say much. But ...

Thanks to the European Commission, websites worldwide have cookie consent pop-ups. The annoying unskippable windows warn and ...

The following is a guest piece by George London, chief technology officer of brand analytics platform Upwave. Opinions are the author’s own. In a stunning reversal, Google recently announced its ...

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. In a surprising turn, Google announced its decision not to ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By Bradley ...