As the public continues to consume more of their content online, rather than through print and broadcast media, online advertising is increasingly important to small businesses. With so many options, ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

A new study has shown that more Fortune 500 companies are advertising online, a trend that could portend a rebound for the industry in 2003. In the fourth quarter of 2002, a total of 286 companies ...

What is the “world of manipulation” like in marketing communication, particularly in advertising? An empirical study aimed to answer this question was undertaken by the Department of Marketing of the ...

What drives traffic to a successful plumbing service website is visibility. In today’s modern world, plumbers need to use the internet to their advantage, as homeowners no longer use the Yellow Pages.

NJBIZ’s NJBIZ.com and daily newsletters offer an electronic window on today’s fast paced world. Powered by the online resources of NJBIZ, your message reaches a qualified, business-only audience at ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations. Brands ...