Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Over the past few months, several industry colleagues have asked ...
Republican Congressional candidate Martha McSally will vie for attention of World Cup soccer fans beginning today by airing a new political ad on four channels airing matches. The ad comes with a bit ...
Movie marketers experiment with campaigns that respect cultural differences. By Stephen Galloway, The Associated Press When Warner Bros. Pictures rolled out its marketing campaign for Richard Donner’s ...
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