Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional corporations establish market authority through ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...

For agencies, the tooling gap is especially clear. More than half say they don’t yet have licensed marketing or ...

Backstroke, the generative AI email marketing platform for e-commerce brands, today announced $2.8 million in new growth funding led by Allos Ventures, with continued participation from High Alpha and ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

An AI “artist” has the #1 song on Billboard’s Country Digital Song Sales chart this week. That is a good sign for marketers who want mass-produced authenticity, and a bad one for those of us who value ...

Smart Mail AI is excited to announce the launch of its AI email generator, which lets users effortlessly create a variety of ...