In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches ...

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon has announced an AI-powered version of its Alexa voice assistant Alexa Plus is more conversational and can carry out ...

Its own in-house generative AI models reportedly struggled by comparison. Its own in-house generative AI models reportedly struggled by comparison. is a news writer focused on creative industries, ...

Amazon’s revamped Alexa due for release in October ahead of the U.S. holiday season will be powered primarily by Anthropic’s Claude artificial intelligence models, rather than its own AI, five people ...

If you have an Amazon Tap, Dash Wand or the Amazon Fire TV voice remote, you'll need to press a button to wake Alexa. Amazon ...