Google introduced new creative formats for iOS App Install campaigns, including co-branded YouTube ads and playable end cards. Target ROAS bidding and expanded AI ...
Apple has announced several major changes to its App Store guidelines in the European Union as part of its ongoing efforts to comply with the Digital Markets Act. First, Apple has announced a set of ...
Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...