Ten words have been the North Star for Apple Music 's approach to the 2026 Super Bowl halftime show: "This isn't my halftime show; this is everyone's halftime show."

Six-time Grammy-winning singer Bad Bunny will headline the 2026 Super Bowl halftime show.

Need some advice for your halftime show picks? Here at The Athletic, we have a strong contingency of Bad Bunny lovers, so we rounded up a few expert-level fans and asked them to give us their picks, p...