In the past, ads for lamb by Meat & Livestock Australia (MLA) and The Monkeys have stirred up controversy (see "Australian lamb ad banned after review" and "On the lamb: MLA's much-anticipated ...

An Australian meat advertisement making fun of the population’s generational gap has gone viral and some viewers are calling it the “best ad in history.” The advert titled “The Generation Gap” was ...

AUSSIE lamb farmers are taking advantage of a drought in New Zealand and a fall in US production in a bid to increase exports. With our lamb among the best in the world, producers are taking advantage ...

The annual summer Australian Lamb ad is back, with this year's theme a little on the nose. The ad imagines a world where online comments and debates take place in real life, with arguments about wind ...

In a significant step toward enhancing global culinary collaboration and expanding protein diversity in India, the Indian Federation of Culinary Associations (IFCA) and Meat & Livestock Australia (MLA ...

collected by the National Livestock Reporting Service putting the tally at 1,464,392 lambs slaughtered nationally. As the graphic on this page illustrates, the build-up to the traditional ‘spring ...