Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has perfected the ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

A company doesn't last seven decades without the trust of its customers. Since 1947, Behr has offered paint, primers, stains and other products to help people transform every room in their home. The ...