This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike ...

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

The best ads from Super Bowl LX got weird and liked it.

Rounding out the top five were Lay's, Pepsi, Dunkin' and Michelob Ultra, each delivering memorable spots during the big game. The NFL also landed two Super Bowl spots in the top 20 with " Champion " ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Revisit legendary Super Bowl ads from Google, Pepsi, Apple, Nike, McDonald's and more ...

Sign up and rate every national commercial from the 2026 Super Bowl, from familiar favorites like Budweiser and Pepsi to AI ...

Super Bowl LX is over and the Seattle Seahawks have triumphed over the New England Patriots. While their epic battle was the star of the night, the commercials that surrounded the game were just as ...

The 2026 Super Bowl is a face-off of epic proportions – and not just the Seahawks versus the Patriots. This year, brands ...

A look back at past winners conjures up images of catchphrases long since past, or superstars unwittingly brand-building ...

Star-studded Super Bowl 2026 commercials featured celebrities such as Sabrina Carpenter, Emma Stone and George Clooney. But ...

Viewers were delighted to a star-studded Dunkin' ad and a hilarious spot featuring Ben Stiller for Instacart. Watch some of the best commercials here.