In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of ...

This paper proposes a novel pandemic response paradigm, and shows that it would have been the right middle ground between lockdown and ignore-the-virus for Covid-19: maximize social welfare subject to ...

As Nigeria grapples with economic challenges ranging from fiscal deficits to poverty and underinvestment, the role of the Minister of Budget and Economic Planning has never been more critical. In the ...