A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

As October comes to a close, a number of celebrities have partnered up with health and pharma brands to raise awareness about a range of health conditions like type 1 diabetes, sleep apnea, allergies ...

Well, would you look at that—the FDA finally found its spine. After years of letting Big Pharma run wild with glossy ads, tear-jerking background music, and actors frolicking through meadows while ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

President Donald Trump signed a memorandum Tuesday directing the Food and Drug Administration (FDA) to crack down on deceptive pharmaceutical ads on television and social media. The FDA will ...

U.S. President Donald Trump signed a memorandum on Tuesday that aims to crack down on direct-to-consumer prescription drug ads on television and social media platforms, potentially disrupting billions ...

Health and Human Services Secretary Robert F. Kennedy Jr. said President Donald Trump's new executive order requiring pharmaceutical companies to list all the side effects of the drugs they sell could ...

A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...