ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...
It is undeniable that in recent years, Chinese short dramas, or ’duanju’ have rapidly gained popularity in Thailand.
Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...
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