Marketers have long known the power of color to manipulate consumers. Red and yellow supposedly make us hungry, while blue can calm us down. Apparently, we’re not alone in our subconscious response to ...

BANGKOK (AP) — A Siamese fighting fish with the colors of the Thai national flag has been bought for 53,500 baht ($1,530) at an online auction, possibly making it the most expensive Betta fish ever ...

Marcus Pfister enlists his famous fish in two concept books. Numbers in Rainbow Fish Counting progress from one crab to 10 fish, but, as the last page reminds readers, there is ""only one glittering ...