“It’s not surprising that in these studies people conformed, because…they’re being pulled in two directions, it’s authority, they might get in trouble or they want to be what’s called socially ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...