The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

NEW YORK--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Running Facebook ads can be challenging, especially when you want higher returns on your ad spend. The good news is that small changes in setup, targeting, and optimisation can make a big difference.