The Official Whisky Sponsor of the NFL taps New Orleans Legends Juvenile and Mannie Fresh and more to drive generosity and pay homage to the city ahead of the Big Game More than just a game-day style ...

The Big Easy is getting some seriously collectible props from Crown Royal just in time for the Super Bowl. This week the official whisky sponsor of the NFL announced a partnership with sports apparel ...

Crown Royal celebrates 7 years of its partnership with the CMA Awards by launching their Aged 31 Years and hosting custom jacket activations with DanielxDiamond. Still, while the $50K donation to ...

Mannie Fresh is a legendary DJ, rapper, producer, and cultural icon born and raised in New Orleans. From his days shaping the sound of Southern hip-hop with Cash Money Records to his ongoing influence ...

Two heritage brands, Crown Royal and Starter have seamlessly merged to celebrate the unique spirit of New Orleans through the limited-edition Crown Royal x Starter NFL Super Bowl LIX Satin Jacket - ...