Custom fitting continues to be a dynamic force in the U.S. golf equipment industry, driving premium sales, strengthening player engagement, and reshaping how serious golfers invest in their game.

Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...

BRIDGEWATER – A national custom golf club fitter will be opening in The Village at Bridgewater Commons later this fall. Club Champion announced it will open its sixth New Jersey location on Nov. 18 in ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

True Spec Golf, the industry’s premier custom club fitting retailer, has just opened up at Chelsea Piers to help New Yorkers get the right fitting gear. True Spec Golf just joined the Chelsea Piers ...

NASHVILLE, Tenn. (WSMV) - A new custom golf club fitting and building facility is opening in Nashville. True Spec Golf has partnered with Intown Golf Club, a private indoor golf facility, to open its ...