"27.75 calories too many, but I’m meant to be gaining weight. I shall look better when I do." (Diary entry, in recovery, 2008) In the first two posts in this series, I sketched out the basics of ...

“The theory of cognitive dissonance obviously has many implications for everyday life. In addition to throwing light on one's own behavior, it would seem to carry useful lessons for everyone ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

Standardizing measurement of tobacco use in cancer clinical trials. This is an ASCO Meeting Abstract from the 2015 ASCO Annual Meeting I. This abstract does not include a full text component.

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...