Even if you don't like sports, there are many sports logos with which you may be familiar. But here's the thing: even if you DO like sports -- even if you instantly recognize a myriad of logos and ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.

MILWAUKEE -- The Bucks want a fierce new look. The rebuilding franchise unveiled new logos Monday night that the team will start using after this season. The image of a forward-facing buck on the ...

Even if you don’t like sports, there are many sports logos with which you may be familiar. But here’s the thing: even if you DO like sports -- even if you instantly recognize a myriad of logos and ...