Google Brings Marketing Mix Modeling to the Masses, No Coding Needed

Google is rolling out a new UI designed to help non-technical users explore the insights of its MMM Meridian. - Issarawat ...
MediaPost

How Marketing Mix Modeling Is Becoming A Must-Have Predictive Tool

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...
Warc

Evolving measurement: The democratisation of Marketing Mix Modelling (MMM)

Marketing mix modelling (MMM) has often been viewed as a high-cost measurement tool – provided by specialist teams and only suitable for multi-million-pound advertising budget brands – but recent ...
adexchanger

As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...
AdNews

IAB: Marketers' checklist for marketing mix modelling

IAB Australia has released a Market Mix Modelling Landscape Report providing marketers with a directory of 12 active vendors and implementation guidance. The report, prepared by IAB Australia's Ad ...
AdNews

Perspective - The year media mix modelling came of age

James Dixon, Chief Digital Officer, Atomic 212˚. For years, media mix modelling (MMM) was the preserve of big enterprises, a handful of experts and holding groups with dedicated expert data science ...