(By Pat Bryson) John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which half.” Whether or not this is true, we know that successful advertising campaigns ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

It’s being hyped as “latest major milestone in NBCUniversal’s efforts to shape the future of measurement.” The media company’s Executive VP for Measurement and Impact, former longtime Nielsen figure ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...