Streamer Spend In Europe Nears $5.5B Thanks To Post-Covid Bounce But Is Likely To Fall — EAO Study
Streamers dished out €4.9B ($5.4B) on original content in Europe in 2022 — and they now account for nearly a quarter of all such spend, analysis from the European Audiovisual Observatory reveals.
Add Yahoo as a preferred source to see more of our stories on Google. Credit: The Augusta Chronicle In 1987, while working for Storer Cable, I was in Little Rock for a series of budget meetings. This ...
Streaming platforms continue to slow their national TV marketing -- down 29% to $149.2 million in media spend/value for the most recent three-month period versus a year ago, according to estimates ...
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