The New York Times

Our 61 Focus Groups Make Me Think Trump Has a Good Chance of Winning

Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...
Forbes

Focus Groups In An AI-Driven World: Why They Still Shape The Best Design

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...
Pew Research Center

Appendix B: Focus groups methodology

Pew Research Center worked with PSB Insights to conduct four live, online focus groups with a total of 16 U.S. 13- to 17-year-olds. The focus groups were conducted online Jan. 12-13, 2022. The ...
Pew Research Center

How focus groups informed our study about nationalism and international engagement in the U.S. and UK

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...