As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

It’s not easy managing franchises across markets: franchisors call it their biggest challenge, according to The State of Franchise Marketing, a study from Constant Contact, conducted by Ascend2.

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...