What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the messy middle of tech roles today. If you wake up tomorrow morning and hear ...

As companies race to scale revenue operations efficiently, a new role is emerging at the intersection of technology and business strategy: the GTM (go-to-market) engineer. According to ZoomInfo data, ...

Customer-facing teams are becoming more reliant on technology with each passing day. Whether they’re using it to drive strategic change across their organization or improve their relationships with ...

Most go-to-market (GTM) teams today still follow a legacy structure: Sales development representatives (SDRs) source leads, account executives (AEs) close deals and account managers (AMs) manage ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...