A Google AdWords Help thread has something that is obvious to you and me, but when said out loud by a Googler, it makes you smile. In short, an AdWords advertiser was suspended from the ad network. He ...

When trying to learn something new about paid or organic search results, there’s a good chance you will run into countless articles about how they differ or which one is better. However, what you may ...

Online market is always pulsating with the possibility of a carefully crafted digital strategy bound to fail, leaving you baffled. Surely businesses of all sizes are up for the challenge especially ...

With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison ...

When you have a website and are looking to market it, which keywords should you target for your SEO campaign? How can you tell which keywords convert? In a Search Engine Watch Forums thread, a member ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Advertisers can make more on-the-go changes. Columnist Fili Wiese explains what a unique ...

If you are new to Digital Marketing or a Business Owner looking to understand the distinction between Google Ads and SEO before allowing digital advertising to your business, then this article is for ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...