Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers. Google shifted AdSense to an eCPM payment model, based on impressions ...

In a move that publishers and advertisers alike have described as "inevitable," Google, Inc. said it will now serve Internet Advertising Bureau (IAB) standard banner ads in addition to text ads, as ...

Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected.  Some of these are good changes, others are not.

New pilot programs from Google aim to give advertisers more control over the types of ads that appear, Gokul Rajaram, a group product manager for AdSense, told DM News during the opening day of Search ...

Google is launching AdSense for Mobile, which will allow marketers to place contextual ads on sites viewed via mobile devices. The company has been running mobile ads through its auction-based AdWords ...