THE HOMEPRIDE mascot has graced our television screens and supermarket shelves for decades – but did you know he has a name? The little figure, who beams on the front of flour packets, has been ...

The iconic bowler hat-wearing character returned to TV screens after a 10-year absence, with the brand hoping he will help turnaround ailing sales Homepride has rolled out its popular retro mascot, ...

When the speed and price of 3D computer graphics workstations fell to the point that Homepride was prepared to make the move away from traditional 2D cel animation. Simon Blake, Shrewsbury England ...

Premier Foods plc, the UK group, has launched a range of sauces aimed at children under the Homepride brand, which are said to be inspired by some of the country’s most popular ethnic and Italian ...

Premier Foods plc is claiming a category first with the launch of an American range of sauces under the Homepride brand in the UK. The firm said the launch marked the “first American flavour range” ...

The campaign, created by McCann London, breaks on Sunday (21 September) and reintroduces Homepride’s brand mascot Fred as a 6-foot puppet that helps out during family mealtime. He was previously a ...

Entitled Fred About the House, the new creative shows the well-known mascot - who has grown since his last TV appearance - helping a busy mum to get her children to eat dinner, before a spot of ...

Premier Foods is aiming to revive its ailing Homepride cooking sauces with a new look and modern flavours. Five sauces, including Hunter’s Chicken and Peri-Peri, are being added to the line-up next ...

Baking and cooking sauces brand Homepride has moved into the butters and spreads category for the first time with the launch of a new Baking Spread range. Describing the move as a “natural expansion” ...

Kerry Foods has decided to push the British credentials of the Homepride flour brand by adding the words “100% British wheat” to its packaging. While Homepride has always been made using British wheat ...

Homepride has rolled out its popular retro mascot, Fred The Flour Man, after a 10-year absence in a bid to revive flagging sales. The bowler hat-wearing character returned in a TV advert on Sunday ...