We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

YouTube can be a powerful tool for helping you bring your tech product from concept to reality. You may have a great idea but no money, and you plan to use the planform to raise awareness for your ...

Go-to-market (GTM) strategies are essential for any business that wants to take its product to the market with maximum efficiency and success. A go-to-market strategy is comprised of a number of ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large ...

The world of social media shopping has witnessed a staggering 40% surge, as reported by Hubspot’s Global Social Trends Report 2024. This underscores the importance of mastering the art of product ...

Platforms that try to do too much often end up needlessly complicated. Here’s how to tell when you’ve lost focus. Don’t mistake complexity for sophistication. The best solution isn’t always the most ...