Ice baths are a brave man’s pursuit—and a healthy one! Cold water immersion (also known as cryotherapy) offers a lot of pretty remarkable health benefits for athletes, weekend warriors, and fitness ...

Ice baths are the wellness trend that just won't quit. Unlike many health hacks that take off on social media, the freezing plunge has stuck around. Celebrities love them. Influencers love filming ...

From the explosive rise of Hyrox competitions to the growing obsession with ice baths and the rapid evolution of wearable ...

With ice bathing getting more popular than ever, people are using all kinds of baths, barrels and other types of containers to take a plunge and embrace the cold. But with the weather heating up the ...

I’ve always been afraid of ice baths. But facing the fear seems unavoidable, especially if your FYP is anything like mine, you’ve likely seen people dipping in buckets of water at sub-zero temperature ...

When you're trying to diagnose an emerging phenomena, one need look no further than Twitter. Now, a day before the 2012 Olympic Games officially open, we may already have the London Games' response to ...

An Australian wellness brand that shot to fame with the release of its at-home and portable sauna and ice bath are selling ...

An extreme measure or a great way to recover? Ice bathing has long been debated within sports circles as to the benefits of jumping in a tub of cold water following an intensive workout or race, and ...

VITAL+ has introduced a portable, easy-to-set-up, high-quality, and affordable sauna that empowers wellness enthusiasts to ...

Remedy Place, a high-end wellness club with branches in Los Angeles and New York, is attracting boldfacers like Drake (top right), Kim Kardashian and sister and Kourtney for the ice bathing experience ...

The initial dip is the most challenging, sinking shoulder deep into frigid ice water after just practicing in nearly triple-digit temperatures. “The first five minutes, you’ve got to tough it out,” ...