The role of women, be it films, tv serials, or commercials, has been boxed into the age-old traditions and chores that have been existing in the society since time immemorial. Thus, it comes as quite ...

It’s the end of an era as Priyush Pandey, often called the architect of Indian advertising, has passed away. Pandey died on Friday at the age of 70. The creative visionary transformed Indian ...

The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA), launched a collaborative study on Diversity and Inclusion (D&I) in Indian advertising. The ...

The 19 th edition of Pepper Creative Awards, the most reputed and sought after creative awards in South India, was held at a ...

Five years ago, the heroes of Indian advertising were suits; now they are creatives. Creativity is taking the fore in Indian advertising. Clients want it and are loosening rigid effectiveness measures ...

“What kind of man are you?”It’s not a question that President Bush is likely to receive when he travels to the Indian subcontinent later this week, but it isone that has all of India abuzz. The ...

Buried in the depths of Entertainment, she is a storyteller at heart who isn’t afraid to read between the lines. She has a flair for writing about Anime and Superheroes. If not writing, she would be ...

The TV ad shows an Indian movie star walking on a beach, flaunting his brand-name sunglasses and his six-pack abs. A white woman in a black bikini drops on the sand from nowhere, and then another ...