Discover how price levels, consumer income, substitutes, and product types impact demand elasticity for goods and services, influencing consumer decisions.

The current economic crisis is creating a “new normal” in consumer buying habits. Before the recent downturn, when consumers tried to save money, they traded down from branded products to ...

Nongshim, the nation's biggest snack maker, might be hoping the financial crisis continues, since it's been yielding greater profits during the economic downturn. According to Samsung Securities, ...

The influx of cheap, inferior goods on the Ghanaian market remains a major challenge for local manufacturing companies in Ghana. Speaking on this canker that keeps rearing its head up in the business ...