Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Over 113 million people watched the Super Bowl this week, which saw the Philadelphia Eagles prevent the Kansas City Chiefs making it three in a row. While most watched for the (American) football, ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...