ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...