When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
SAN JOSE, Calif. & BELLEVUE, Wash.—Roku, Inc. has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The agreement, which the companies are calling ...
Photo Caption: In a Trivago commercial, hotel guests view the savings they can find on Trivago. Source: Trivago/iSpot.TV https://www.ispot.tv/ad/6y1L/trivago-the-best ...