Plus, is it bad for kids and grandkids?

I have to admit that when my 10-year-old daughter first told me that the kids in her class have gotten into Italian brainrot, I showed no curiosity whatsoever. I knew from the name that it was likely ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

This unique meme aesthetic combines artificial intelligence, absurdist fiction, noisy sound design, and a healthy serving of cultural remixing. It has given rise to viral characters such as Tung Tung ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...