Carmaker enters 'period of exclusivity' with agency group — with media-buying added during pitch process in surprise move.

After Jaguar launched a disastrous complete rebranding campaign last year, it has finally dumped the ad agency behind it. We’re honestly surprised this didn’t happen sooner after the storied British ...

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand itself as a new, modern automaker specializing in electric luxury cars.

All that’s happened is Jaguar has fallen out with the human race. They made a dreadful error. If they own it and atone for it ...

We took a hair-raising trip around a track in the final four-door GT version of Jaguar’s polarizing relaunch concept car. It ...