In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...
Add Yahoo as a preferred source to see more of our stories on Google. Salish Matter was just 10 when she first appeared on her father Jordan’s burgeoning YouTube channel. At the time, 5 million ...
After years of dominating YouTube with their high-energy challenges and family adventures, Salish and Jordan Matter have ...
Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of brand. When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding ...
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